DisneyNow changes everything.
Yesterday the Disney stock was underperforming because it underestimated how much streaming and cord cutting would impact its business. Today, DisneyNow has launched and Disney has shown how powerful a single streaming app can be.
DisneyNow allows users to stream content from the Disney Channel, Disney XD, Disney Junior and Radio Disney. In addition, Disney is leaving behind the paywall and filling the app with a mixture of free and paid content. Users who want the full content will need to authenticate using their pay TV credentials from a supported cable, satellite or digital programming distributor. Previously Disney had limited its streaming to traditional cable customers, but not this time. DisneyNow works with your YouTube TV, PlayStation Vue, DirecTV Now, and Hulu credentials.
Disney’s willingness to include cord cutters shows that they are finally beginning to embrace the streaming era. In addition, kids and parents can customize the app to their programming interests. In addition, there’s a “Disney Junior Only” mode that keeps the app focused on preschool-appropriate programming.
“Raven’s Home,” “Tangled: The Series,” “Elena of Avalor,” and several more series are available to watch live as well as on-demand. A selection of Disney Channel TV movies, curated from over 100 titles, will also be available, along with over 60 games featuring Disney characters, like the “DuckTales” adventure game “Duckburg Quest,” Princess Elena of Avalor in “Flight of the Jaquins” and the Villain Kids in the “Descendants 2 Wicked Style” activity.
Disney said it will even release new games to the platform on a monthly basis.
The platform looks eerily similar to DisneyLife, the UK streaming platform that includes Hollywood movies in its lineup. DisneyNow doesn’t currently have any of Disney’s theatrical movies, but it is easy to imagine how easy its Hollywood films could fit into this lineup.
For more on this, listen to this week’s podcast below.